Annalise Neilsen in the head of Content at Lower Street, a leading podcast production company and makes award winning branded podcasts.
From her early exposure to podcasts during her time at Queen's University, where a professor's failed attempt at creating lecture recordings highlighted the challenges of the nascent format, to her immersion in the thriving podcast landscape during graduate school, Annalise Neilsen's path makes a great story.
Annalise navigated the robust media landscape of Toronto, first at Antica Productions and then at Rogers' Frequency Podcast Network. Her experiences underscore the importance of being in the right place at the right time, whether it was landing a job at a niche Catholic TV station or leveraging her passion for podcasting to carve out a role for herself.
Her insights into the evolving podcast industry are particularly insightful. She emphasizes the value of using traditional media, such as radio, to promote podcasts, as well as the limitations of social media in driving meaningful engagement. Her expertise in branded podcasts, honed through projects like the Accenture-sponsored "The AI Effect," highlights the need for clear goals and a deep understanding of the target audience when embarking on such ventures.
We made an attempt in this episode to look to the future... the future being 2025. Annalise foresees a potential shift in the podcast industry, with a move away from the dominance of large media companies and a resurgence of independent creators. Her prediction of a decline in the emphasis on full-length video episodes, in favour of more targeted video clips, underscores her keen understanding of the evolving landscape.
I might have referenced this show, The Gravy Train, she worked at Rogers Frequency Podcast Network. I loved it.
The video is here for SEO purposes. And because some people like watching podcasts get recorded.