You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio.
Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?
In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?
We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!
I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.
Dan gave us a test run of the new Bumper Analytics tool which is exclusive to clients. Here what we saw - with the settings at 90 days. Apple activity over this time period is 35.16% and Spotify is 16.5% from our host Art19.
As Dan said a couple of times in the episode, anything that can be juked is not worth reading into. And the ability to see the behaviour of verified listeners is very valuable - even if we are only working with 51% of the audience. The ability to see data alongside other stats is valuable. You'll note in the downloads area, OP3 picked up some extra downloads that Art19 filtered away. You can see our OP3 public stats here and OP3 explains how they compile their stats here.
Now on to examine an episode listening page. We chose a recent episode we did with Alan Cross. Now remember, you likely already have access to your Spotify and Apple consumption stats through Spotify For Podcasters and Apple Connect, however it is wonderful to see them together. You will note that under retention, there are a few of you who just aren't interested in hearing me do a pitch from our supporters. Happily, the number is small and that behaviour has remained consistant over the years.
We are in the process of adding our YouTube numbers into the dashboard and more information to come about this later.