Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto, on the creative side. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways.
MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to develop innovative campaigns like "Beat the Bank" and work on iconic morning shows with the likes of Roger Ashby, Rick Hodge and Marilyn Denis.
Beyond his work at CHUM, MacInnis also discusses his involvement with the Pro Bono Group, a collective of creatives who produce free public service announcements for worthy causes. He shares insights on the group's origins and impact, as well as his perspective on the role of AI in the future of radio and advertising.
Larry reflects on the mentorship and opportunities that shaped his storied career, and his enduring passion for the radio industry. This episode offers a captivating look into the golden era of Canadian radio.
Click below to check out their work. Then consider running their stuff on your podcast or radio station.
