Sharon Taylor, Senior Vice President of Podcast Strategy and Product Operations at Triton, discusses her career journey from hospitality management to podcasting.
She joined Omny Studio in 2016, initially on a contract basis, and later becoming CEO. Sharon highlights the evolution of Omny Studio from a radio tool to a comprehensive podcast platform, and its acquisition by Triton. She emphasizes the importance of brand safety and suitability in podcast advertising, and introduces Sounder, a tool developed by Triton to enhance contextual analysis and ad targeting. Sharon also touches on the challenges and opportunities for Canadian podcasters, noting the need for a unified approach and diverse revenue streams.
We also spent some time discussing the power of mobility; she has moved on multiple occasions across numerous time zones.
She's currently living in my hometown of Montreal where the food is the best in Canada. Her favourite restaurant? Nyk's Bistro on Bleury.
(Not to be confused with the landmark Chez Nick's on Greene Avenue in Westmount) Take a date to Nyk's, take your mother to Nick's)
This is the Mushroom Parpadelle that she was raving about. Remember that lunch is to be enjoyed in Montreal so if your host takes you for a three hour lunch and you are not talking business - you are doing it right.
Although if I went with Sharon, I'd love to break that rule and solve every podcast problem by 3:30pm.
Did you know? Sharon had a hand in starting the Sound Off Media Company on our Networking journey? Many of the early podcasts we have worked with resided on OMNY, which still has beautiful, customizable web players, Enterprise podcasting, and... well every toy in the box.
Back in 2017 Fred Jacob was kind enough to invite me to a “Broadcaster’s Meet Podcasters” dinner at Roy’s in Anaheim, before PM17. I was seated beside Gregr, the morning show host at 107.7 The End in Seattle, and Sharon Taylor, (then) CEO of OMNY. We all had such a good time talking about what we did in media. At the end of the night, Gregr agreed to appear on the show, and Sharon allowed me to start a show that would later become You May Also Like, on OMNY Studio. It was not long after that, I found many of the OMNY tools to be helpful in building out a network that would become what we have today. The foundation for the company is built on kindness and generosity. Which is a long way from when Matt & Jake offered to jet the Bush Twins to come party with us on Whyte Avenue in 2001.
A Full Transcript of the episode is located on our Network Page.
Here is the video recording of the show for those that swing that way. You can tell how much I love video - I put it below the Mushroom Parpardelle.